Sally Beauty opens first store in Birmingham

Professional hair and beauty supplier, Sally Salon Services, has opened Birmingham's first ever Sally Beauty store.

The location was unveiled last month and enjoyed a grand opening event, with barbering expert and Wahl artistic key team member, Michael Damiano, invited to officially kick-start the celebrations.

Open to both trade and retail customers, the new store is located at Coventry Road, Sheldon. It will offer hair and beauty professionals exclusive access to a range of leading industry names, such as Olaplex, Wella, Wahl and 100% vegan and cruelty-free brand, Maria Nila. Visitors can also receive unique hair, beauty and barbering advice from professionals in-store.

“We're very excited to expand our offering and open our first ever Sally Beauty store in the UK's second largest city,” says Warren Scarr, COO at Sally Beauty UK and Ireland. “The store will be a fantastic addition to Coventry Road, and both local customers and beauty professionals can take advantage of our extensive range of products from award-winning brands.”