Phorest appoints new strategic accounts director

Irish salon software company, Phorest, has welcomed Yogi Parmar as its new strategic accounts director.

Bringing a vast amount of industry experience to the role, Yogi previously held the position of managing director for Francesco Group (southern division) where he ran six salons, as well as setting up a training academy providing education and apprenticeships. Prior to that, Yogi was Shortcuts' UK and Ireland sales director for 11 years.

Based in the UK, Yogi will now be instrumental in building relationships across the industry along with managing key Phorest accounts.

Commenting on the new addition, Ronan Perceval, CEO says: “We are thrilled to welcome Yogi to Phorest. With him on board, we are gearing up to really go after our target market and continue to grow across the UK.”