New campaign launches to encourage clients back to beauty
The British Beauty Council has unveiled a new campaign aimed at encouraging people to return to hair and beauty salons post-lockdown.
According to new findings, more than 7,000 salons in the UK have gone out of business since March last year following the forced closures in light of the pandemic; with the British Beauty Council fearing more businesses will suffer the same fate unless people start returning for treatments.
Millie Kendall, chief executive of The British Beauty Council, says: “We need to support the high street and city centre premises-based businesses. The personal care sector has not only struggled with the many months of closure and the on-going costs related to keeping their businesses alive – they are also not yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid.
“We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can't always be replicated at home.”
How to get involved
To help boost consumer awareness, the new “Oh Hello Beauty” poster and social media initiative allow salons to download free assets to use in-store and online promoting the importance of the beauty industry and encouraging clients to return to their much-loved pros.
Head to britishbeautycouncil.com/campaigns to:
- Download your Oh Hello Beauty campaign posters and social media assets
- Use the social media assets on your Facebook and Instagram accounts, tagging @britishbeautycouncil and #OhHelloBeauty
- Use the featured Gifs and Stickers available via Instagram Stories to help spread the word and share your beauty moments.