Mii Cosmetics expands international presence

Mauvilac Cosmetics has been appointed by Gerrard International as the exclusive distributor for Mii Cosmetics in Mauritius, taking its international reach to 24 countries.

After meeting with the Gerrard team at Cosmoprof in Bologna, Alicia Maurel, Mauvilac's executive director, was excited to start the new partnership and will now be focussing on increasing the brand's presence within the region.

“We loved Mii – the quality, approach and positioning,” Alicia comments. “It has been lovely to work so closely on our launch with Danielle Gerrard, head of Mii international markets, who has been an amazing support.”

To celebrate the launch of Mii Cosmetics Mauritius, an exclusive event was held at Caudan Waterfront's Sunset Café with hotels, spas, pharmacies, journalists, make-up artists and influencers in attendance. Professional MUAs were also on-hand on the night to give guests makeovers and the opportunity to try the products.

The brand can already be found at Mauritius' One and Only's Le St Géran and the LUX Collective Resorts.

“We are excited to work with such a passionate and dedicated team in Mauritius to launch Mii and are thrilled with the high profile interest so far,” Danielle comments.