iiaa appoints Sales Director

Nicola Bell has joined the International Institute for Anti-Ageing (iiaa) as Sales Director for the UK and Ireland.

Formerly Sales Director at Clinique, Nicola has strong experience in sales distribution, brand expansion and demand generation across multiple channels to market. She previously held senior national and international sales positions at Nike, Adidas and Lancome.

"The company is founded on principles of integrity and efficacy but at heart, even with the massive growth we have enjoyed, we are still a close knit family," comments David Alpert, Managing Director for iiaa. "Nicola is both an extremely sharp business individual who knows how to lead and develop highly successful sales strategies and an individual who loves to nurture and grow the people around her to reach their potential. We're all excited that she is joining us."