Friday 26 May, 2017
An Epsom barber has proved to be a cut above the rest after winning a national competition to crown the best cut-throat shaving barber in Britain.
Elvis Gjokaj, of Alley Barbers, Station Way, beat off razor-sharp competition from his opponents to take the coveted title of Britain's Best Wet Shaving Barber 2017.
The drama unfolded inside the BBA Boxing Ring at the third annual Barber UK event, held at the Birmingham NEC on May 21. The competition, run by the British Barbers' Association and premium men's grooming brand The Bluebeards Revenge, involved Britain's finest barbering talents battling it out in a round of quarter finals, with Elvis progressing on to the semis along with last year's champion Sadik Khalifa, West Midlands winner Bulent Dogan and Welsh victor Sophie Collins.
The 35-year-old impressed judges on a number of criteria, including shave preparation, razor technique, post-shave routine, health and safety and overall efficiency.
He said: “It's third time lucky as I've entered on two previous occasion but narrowly missed out on both. I made the final in 2016 so I'm over the moon to have finally landed the coveted trophy and I'm already looking forward to defending my title next year.
“This is one of the most prestigious competitions in the barbering industry so I couldn't be happier with the way things have gone for me over the past few days, and I'd like to thank all of my friends and family for their much-appreciated support.”
Elvis not only lands the coveted title of Britain's Best Wet Shaving Barber 2017, but he also walks away with £500 worth of The Bluebeards Revenge grooming products and a role as an ambassador for the leading brand. He will also take part in a special interview with media partner Barber Evo magazine.