UK Beauty Rankings Report names top brands on social media

A report prepared by content marketing platform, Codec, has ranked 84 leading UK beauty brands on their social media marketing performance. 

 The UK Beauty Rankings report assesses the beauty brands based on four criteria: the relevance to their audience on Snapchat, the brand's overall reach on social media, the level of engagement with audience, and the quality of the content. 

 The report named MAC, Charlotte Tilbury and NYX as ‘Superstars', and also gave a nod to Vichy, Dermalogica and Bobbi Brown. 

 “It's not surprising that MAC, Charlotte Tilbury and NYX have ranked so highly, as they are intended to appeal to a younger audience who are extremely social media-savvy,” says Martin Adams, Codec's CEO. 

 “Brands are investing time, energy and money into social media, but no one really knows if what they are doing actually works. The beauty industry is a particularly competitive market, with so many players at different price points. By illustrating the link between brands and social media we can better understand the true value of online content across a broad range of customer types.”