iiaa welcomes President of CEW

The International Institute for Anti-Ageing (iiaa) welcomed Caroline Neville, President of CEW UK to lunch and a tour of the new iiaa offices on 28th June. Hosted Managing Director, David Alpert, and Co-Founder, Tracy Alpert, Caroline was shown the new additional training facilities, enlarged warehousing and storage of essential professional products for distribution to more than 4,500 salons in the UK and Ireland. 

Caroline was also shown the new Research Centre for Skin Health, which is equipped with the gold standard in skin analysis equipment, used in R&D departments of cosmetic and pharmaceutical organisations, independent testing laboratories and in fundamental dermatological research centres worldwide.   

Business discussions held included potential partnership opportunities, CEW award participation and thought leadership initiatives.

Caroline Neville, President of CEW UK, said: 

“At CEW one of our passions is discovering new exciting new brands and connecting beauty brands to other businesses and leaders within the industry. CEW is always looking to attract the best beauty brands and I was impressed by the iiaa's commitment to the salon community, evidenced via their training courses and the wealth of products that they sell in salons across the UK and Ireland including Advanced Nutrition Programme, jane iredale and Environ. We welcome the iiaa as new CEW members as they join our global beauty community, which is now more than 8,000 members strong.”

David Alpert, said:  

“It was a real pleasure to host Caroline and demonstrate the latest innovations we have invested in, to further underpin our commitment to empowering skin professionals.  We're looking forward to working with Caroline and the wider CEW community.”