Study says Brits spend £4,454 per person on their appearance

New research from shows that over 70% of the UK admitted to being beauty-conscious, with 45% of people unwilling to post a picture on social media if they haven't had chance to put effort into their appearance first.

The survey also explored the frequency with which respondents spent money on each item – and combined with average costs for each beauty item, a cost per person can be seen for each city. The cities with the most significant amount of spend on their appearance were: 

Leeds – The northern city had the biggest overall outgoings on beauty expenditure, with £7000 being spent per capita each year. Leeds inhabitants also had the highest spend per capita on dermatologists at £587 a year.

London – Citizens of the capital really pulled their weight when it came to getting their beach bodies – they spent the second most in the UK on gyms, at £601 a year per person.

Coventry – People in Coventry had a weakness for frequently getting their hair done, and accordingly, the highest costs on haircuts – at a hair-raising per person cost of £750 a year.

Belfast – With an overall spend of £5900 a year, Belfast's main outgoing costs were as a result of facial products – having to face a per capita spend just shy of £1000 a year.

Manchester – Manchester's overall yearly cost of £5600 was primarily made up of face products (£861), but also included significant expenditure on clothes, at £544 a year, suggesting a wider wardrobe among Mancunians than many other locations in the country.

“The piece isn't just about the total spend,“ said Joe Gardiner,'s Head of Brand and Communications, ”it's interesting to see the breakdown and understand which cities value which parts of their appearance the most.”