Pinterest shares festive business boosters


Pinterest has reported that searches for ‘Christmas inspiration' are up by 220% as the season gets underway, with pinners using the online platform to prepare for their holiday shopping.

With perfumes and make-up sets frequently among the beauty bestsellers, self-care is proving popular this year, with self-care package gift idea searches up by 134%.

The social media sharing platform advises businesses looking to get the most from the festive season to think about the big picture, rather than just solely focusing on Christmas Day.

“It's an entire season of celebrations and occasions through the end of the year that millions of pinners are looking for inspiration for,” reveals the company. “Popular searches include; office parties, healthy holidays and self-care season, where brands have an opportunity to reach consumers looking to be inspired and take action.”