OPI announces nail brand ambassador partnership
OPI has announced a nail brand ambassador partnership with celebrity nail artist, Tom Bachik.
Bachik will work with OPI's Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand.
With more than 20 years' experience, Bachik has helped develop some of the most notable product innovations and application techniques in the industry. His designs have led him to beautify the nails of celebrities including Victoria Beckham and Kendall Jenner, as well as being a favourite amongst top brands such as Chanel, Gucci and Armani.
“We're incredibly excited to have Tom join the OPI team,” explains OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. “Tom's work and clientele speak for themselves; he clearly loves colour and uses it in creative, fashionable and impactful ways that make his creations stand out."
“This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive,” addsTom. “Together with OPI, I will focus on building brand awareness, educating nail technicians and inspiring the industry as a whole.”