Tuesday 21 March, 2017
UK Spa Association (UKSA) has announced two major sponsors for this year's National Spa Week, Aromatherapy Associates and Groupon.
The campaign runs from 30th October to 5th November and aims to attract over 1,000 UK spas and salons to get involved.
Lisa Barden, UK Spa Association Board Member for National Spa Week says: “We are extremely proud and excited to confirm the two UKSA preferred suppliers as Aromatherapy Associates, and new comers to the UK Spa Association, Groupon, as sponsors of the week. It means our consumer campaign affords us boundless opportunities if all the UK salons and spas support our efforts.”
Tracey Woodward, CEO of Aromatherapy Associates adds: “We are delighted to sponsor National Spa Week 2017. We believe that finding time for ourselves gives our mind, body and soul time to recharge and refocus; which is important for our mental and physical health. Spa treatments are an excellent way to connect with our inner self and give us time to both appreciate and empower ourselves and enable us to reach our goals. I am looking forward to working with the UK Spa Association in raising awareness for health benefits of spa treatments.”
National Spa Week is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.
Lisa continues: “The goal is to drive more people, into more spas, more often. However, the consumer PR and media campaign will only have real impact if all the UK spas and salons get behind it and actively get involved”
‘Spa for everybody and mind' will once again be the theme of the week with the aim of educating the public that going to a spa or salon shouldn't be viewed as a one off annual luxury, but instead should be a regular and essential investment in physical and emotional wellbeing, just like regular gym attendance.
Lisa concludes: ‘'Throughout Europe and the world entire families will choose to spend their free time together at a spa, spending the whole day there and the UKSA see no reason why we shouldn't be educating the hard working people of this country to do the same.”
Following last year's National Spa Week, over 40% of participating salons and spas saw additional footfall and sales because of the promotion. “Interestingly those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided on www.spaweek.co.uk,” explains Charlie Thompson, Chairman of the UKSA.
“This year we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October. UKSA will do its bit, but we need everybody to get involved to make this happen. We really are all in this together.”
Register your salon or spa for free at www.spaweek.co.uk