Liz Earle steps down from name-sake brand

Liz Earle MBE has announced her departure from Liz Earle Beauty Co.
"After 22 years of working with the Liz Earle Beauty Co., which I co-founded with good friend Kim Buckland in 1995, the time has come for me to move on and leave the brand I love," Liz commented.

"Since the beauty company was first acquired in 2010 by Avon, and then by Walgreens Boots Alliance two years ago, I have had the privilege as Global Brand Ambassador to support the growth of this much-loved beauty brand,” Liz continues. "However, the time is now right for me step away and concentrate on my primary passions of health and wellness, to develop new projects and partnerships, focusing on my quarterly magazine, Liz Earle Wellbeing.

"I wish the beauty brand and its wonderful team on the Isle of Wight the very best for the future, and would like to thank customers for their loyal support. It has been an incredible journey. I will be staying connected to the world of beauty and wellbeing with new ventures to come."

Sandeep Verma, Managing Director, Liz Earle Beauty Co. adds: "More than two decades ago, Liz Earle co-founded Liz Earle Beauty Co. with a revolutionary idea to create products that really work on every skin type by harnessing the potent powers of the finest quality naturally active ingredients.

"Liz has pioneered natural beauty and a testament to this is the multi award-winning, beauty icon Cleanse & Polish Hot Cloth Cleanser. We are honoured to have had the opportunity to partner with her following the acquisition of Liz Earle Beauty Co. and we extend our warmest wishes to her as she steps down from her role as Global Brand Ambassador."