Friday 2 February, 2018
In the digital age we live in, we're constantly adapting to the latest advances in technology, downloading more apps and utilising the many social media platforms available to us. But one of the biggest trends of the past decade has undoubtedly been blogging.
The term ‘blog' was derived from ‘web log', as users initially began to use the platform as a journal. As with many platforms online, entrepreneurs saw the potential to turn blogging into a marketing strategy, and thus began the blogging ‘boom'.
So, how can blogging help my beauty, nail or tanning business?
In an environment such as a beauty or hair salon, customers will always be thankful for tips and advice, and a blog is a great way to offer that not only to your customers, but to a whole world of web users that may be searching for similar content. It's also a great way to keep your clients up-to-date on the ins and outs of your business. For example, where you may use Facebook or Twitter to share special offers, you can use your blog to elaborate on them a little more.
There are a variety of platforms available in which to host a blog, from Wordpress, to Blogger, to Wix.com, and most are simple and easy to navigate. Plus, they're completely free, so it's ideal if you have no budget for other marketing opportunities!
Also, every time you create content on your blog, it's something that you can share on your social media channels and encourage others to share too. This means that it will keep your social media presence alive, as well as drive more traffic to your website.
Here are some top tips from the experts to help you get started:
Semilac's SEO team:
• “All of our blog posts are shared through our social media channels to drive as much traffic as possible whilst each post contains links to associated products in our online store to encourage readers to take a closer look and buy.”
Carolina Solari, Head of Social Media and Blog of Wix.com:
• “Readers are looking for unique content that they cannot get on other websites, so don't be afraid to voice out your own opinion. They will appreciate that.”
• “Make sure you carefully select the images to go alongside the text, as a good photo can help you get more eyeballs and prompt people to share the blog post with others.”
• “Once you identify the relevant social media platforms that your readers would be using, become active on these platforms and build an audience that you can promote your blog to.”
What should I write about?
It goes without saying that to attract visitors to your blog, you will need to have content that people want to read. Think about your clients and the kind of questions they ask when they visit your salon, do they want to know what products would work best for their skin type or how to look after their hair better. Answering these would make great content as you know it's something that someone wants to hear about.
For your blog to work effectively in terms of SEO (Search Engine Optimisation), content needs to be fresh and frequent. It's simple; the more you post, the higher SEO score you will have, meaning you'll be at the top of the search engines when consumers are looking for new content to read.
Also, if your blog becomes popular and starts to generate a following, there is the option to monetize it to create an extra income. One of the most popular ways to do so would be to utilise advertising and affiliate marketing; you could always start by offering an advertising banner somewhere on your blog for local businesses, something which you can both benefit from. Although, it may take some time for you to build up a loyal readership and gain ‘followers', so don't expect the payoff to be immediate.
Blogging for your business is challenging for those who don't have much spare time on their hands, but for those who can put in the time and effort, the benefits are real. Be patient, and let your audience grow authentically, and you can turn it into a hugely effective marketing strategy.