High Definition welcomes Group Commercial Partner

Strategic business expert, Martin Edwards, has joined beauty brand High Definition as Group Commercial Partner. 
With over 10 years' experience and knowledge in the beauty industry, Martin has worked for such companies as Schwarzkopf Professional and Aveda, in which he drove retail and professional product sales in a competitive salon and spa market, alongside professional internal training and development for business individuals. It was during this time that he spent five years in New Orleans, USA, as the Director of Sales and Marketing for Neill Corporation, the world's largest independent Aveda Distributor. He is credited with co-founding Frisor Salon & Wellness, a leading Aveda and Viridian Nutrition Concept salon and store in Hale, Cheshire.

Martin joins High Definition at an exciting time, with 2017 being the year of new product innovation and expansion for the beauty brand. His input has already seen the brand grow, with the addition of an exciting new make-up course and the opening of three new pop-up training locations.

"I'm delighted to be working alongside the influential Karen Betts to progress the new and existing business services and support offered by the High Definition brand," Martin comments. "I will be immersing myself in areas including domestic and international growth opportunities, new product development, internal systems and processes and can't wait to see what we can achieve by 2018." 

High Definition CEO Karen Betts adds: "Martin's industry experience, combined with the existing team's passion and knowledge, means High Definition can only deliver more value and support to our committed Stylists – old and new. I know he will play a significant role in taking High Definition to even further success and I am thrilled to have him on board."