The Irish Beauty Show tales places at the RDS Simmonscourt, Dublin on Sunday 28th and Monday 29th March, offering therapists, salon and Spa managers / owners, nail technicians and students the best in professional beauty, nails, tanning and complementary therapies.

Entrance to the show will remain free of charge for all beauty professionals who register in advance.

Firmly established as the key event in the Irish beauty calendar and Ireland’s most recognised beauty event, the Irish Beauty Show 2010 will not only host an exhibition of leading suppliers and training providers but will also present exclusive visitor attractions including the Interactive Demo Area, featuring the industry’s top educators.

Following the success of 2009….

The Irish Beauty Show 2009 was held for the first time in partnership with Associated Irish Therapists, the country’s leading membership and insurance provider for the beauty and complementary therapy sector, and Irish Beauty magazine, the industry’s leading professional publication. This partnership allowed for massive investment in the event’s marketing campaign, resulting in an increased attendance figure of 5,723 Trade Visitors.

The 2010 event will again be run by AIT and Irish Beauty magazine, allowing for further marketing investment and extended promotional opportunities exclusive to this event.

‘A professional environment conducive to maximising sales potential’

The show is a key selling tool, aimed at ensuring you reach your target market at a time of year when buyers are most likely to purchase. Your presence as an exhibitor is rewarded with a professional environment conducive to showcasing your products and services, thus maximising your sales potential. Target your clients face to face, develop personal relationships and show your full product range.

Key features for 2010 include:

AIT Training Village

This area is strictly a retail-free zone designed for colleges and training providers to showcase their courses and offer students and therapists looking to further their education an environment where they can discuss their training needs and book courses.

Interactive Demo Stage

Located within the AIT Training Village, the Interactive Demo Stage allows visitors the chance to learn from some of the country’s leading educators, and for exhibiting companies to showcase new product launches and treatment innovations. Demo and speaking slots are offered as a priority to company’s booking their stand in advance.

Fast Track Priority Entry for Your Clients

Let us invite your active accounts for you. They will receive a fast-track pass to avoid any unwanted queuing.

Champagne Bar

Key buyers will be invited to enjoy a free glass of bubbly, and all visitors and exhibitors will be welcome to make the most of this entertaining attraction.

Extended VIP sections

Sit down in comfort away, from the crowds, in our catered VIP area which will be available to all exhibitors.

Enhanced Seating & Dining Area

Plenty of room for visitors to sit down and relax, again adding to the comfort factor and encouraging visitors to stay all day!

‘An intensive marketing campaign, spearheaded by AIT and Irish Beauty magazine’

Associated Irish Therapists’ and Irish Beauty’s extensive industry databases allow for a massive marketing campaign.

Show promotion strictly targets:

• Qualified Therapists
• Salon Owners
• Salon Managers
• Spa Directors
• Nail technicians
• Complementary Therapists
• Beauty Colleges & Training Schools
• Beauty Students

Scheduled marketing includes:

• 100,000 Show Tickets produced for Inserts & Direct Mail
• Personal telephone invites to all AIT members (over 3,000 buyers)
• Ticket inserts into Irish Beauty magazine December/January & February issues
• Irish Beauty ‘Gatefold’ in March issue
• Minimum of 6 Direct Mail drops in December, January, February & March
• Minimum of 10 E-mail drops
• Three direct text message campaigns to 15,000 mobile numbers
• Over 15 pages of advertising in Trade Press
• 16-page Pre-Show Guide, including Show Offers, included in Irish Beauty March issue
• 32-Page Show Guide, including A-Z Exhibitor Listings & Special Offers
• An intensive student campaign with personal AIT visits to 70 colleges