BioPhotas appoints new VP

Celluma by BioPhotas has appointed Jim McKenney as Vice President, Global Sales, following a year of unprecedented growth for the brand.

Jim joined the company in August to manage its international growth and develop new global markets for Celluma's award-winning series of LED devices. As their new VP, he brings more than 20 years of leadership experience in business development and sales management to the role, having worked with global healthcare companies.

BioPhotas say that Jim is a “great industry talent” and they are confident that his appointment will continue their ongoing growth and strengthened position in international markets.

The announcement comes as the brand introduces two new launches this year; the Celluma DELUX and Celluma DELUX XL, full body LED panels which will join their existing range of nine professional models.

Celluma is now registered for sale as a medical device in more than 73 countries and territories worldwide, launching in the UK in 2019.