Aesthetic brand branches into TV advertising
Friday 5 May, 2017
Professional aesthetic treatment brand SkinBase has made a move into consumer advertising on ITV.
The strategy, which launches this month, is to raise awareness of their IPL, Microdermabrasion and Radio Frequency treatments, which are available in over 2,000 locations in the UK and Ireland.
Richard Faulkner, SkinBase MD, says: "We have a nationwide network of salons and have seen thousands of fantastic results with our aesthetic treatments. We decided it was time to try a new marketing initiative to support our clients and drive business to their salons. What better way than with a TV commercial."
SkinBase marketing manager Sarah Telfer adds: “We want to raise awareness of treatments and get people talking about SkinBase facials. Once they see the results, we would expect them to recommend it to others.”